With your products for sale in Google Base, you will:
- have more exposure to a larger audience
- have your items show up in Google Base automatically
- show up in Google search results
Here’s what you have to do.
Start by getting a Google Gmail account.
Login to Google Base.
Once logged in, first thing to do is setup your Basic Information. The most important part is that your Website URL is in the format http://www.etsy.com/shop.php?user_id=XXXXXXX (where XXXXXXX is your Etsy number).
Click on “My Items”, then “Data feed”.
Then click on the “New Datafeed” button.
There are three items to provide.
- Select the country where your items will be shown.
- Select item type. In this case, you want to choose “Products”. For the type of data feed you’re registering, leave the default selection of googlebase.
- Specify the data feed filename. Important: make sure whatever name you choose ends with “.xml”. For instance, in this example, I chose wwooding.xml. A XML file is a type of file that is structured in such a way that makes it easy for Google Base to read (… and Etsy is kind enough to provide this type of file - keep reading).
Once you have provided the previous information, then click on the “Register data feed” button.
In another browser window, go to your Etsy store.
Copy the url … should look something like this:
Go back to your Google Base account.
Click on “My items”, then “Data feeds”, then the link that says “create” under the “Uploads” tab.
This is where the good stuff happens. Once you set this up, you won’t have to come back and update at a later date. Google Base will automatically update at whatever frequency you specify (daily, weekly, monthly).
A popup box should appear, Scheduled Upload.
Paste in your Etsy shop url that you just copied over, the one that looks like
into the text area that says “Url of file”.
Here’s a tip: Schedule to Upload Daily at the hour coming up. This will allow your Etsy shop xml file to be “processed” and can show up quicker in Google. Once a hour has gone by, return to this option and change the schedule that is more appropriate (weekly, monthly?).
Finish by clicking on the “Update Schedule” button.
This is what your Google Base account should look like. (I was messing around before this and made a mistake, hence the reason there is a Failed notice under Last upload data & status).
Edit: There is one small change you will need to make. See that “edit” link next to the xml file on the left side. Yes, that one. Click on the “edit” link.
These are the default conditions for your .xml file. You’ll want to make a few changes … keep reading …
Go ahead and change the File format to XML and click on “Save Changes”.
Now you are done. It is a matter of Google Base collecting your Etsy shop information.
Looks like Google Base doesn’t really like the format of my Etsy store XML file.
Both of the help files for these error messages lead to the same place:
Our system encountered an error when processing your XML data feed. Please see the following Help Center topics for more information:
What does the problem line 19 look like? Maybe it needs to use CDATA (hint, hint).